Is Frames Direct Legit or Scam?

If you’re someone who wears glasses, you would know how expensive it is to even own a pair. Choosing a frame, installing prescription lenses, it all boils down to spending at least a couple hundred bucks.

What if I tell you there’s an option where you can get reasonably priced frames and powered lenses. That too designer frames! You guessed it right, I’m talking about Direct Frames.

While reviewing this site, I will at first answer your question: Is Frames Direct legit? So hold on to your glasses and let’s get on with it.

Frames Direct Review

Frames Direct was founded in 1996 by Dhavid Cooper and Guy Hodgson in Austin, Texas. It was the first pioneer of selling online prescription glasses to people in the USA. Their main aim was to provide powered glasses without the hassle of going to stores.

They take pride in employing licensed opticians with experience of years. At Frames Direct, you can get over 200+ brands of frames under one roof.

For people who are searching for affordable designer frames, Frames Direct is pretty popular. Since you get expert prescribed glasses and luxury branded frames such as RayBan, Gucci, Oakley and dozens more.

Is Frames Direct Legit?

Let’s bring out the truth once and for all.

Frames Direct is legit, plain and simple. With decades of e-commerce history, Frames Direct is reliable and not prone to any scam controversy. If you choose to shop from here, you would be a happy customer, guaranteed!

Now that you know the truth, let’s find out what ticks all our boxes at Frames Direct.

Frames Direct Products

At Frames Direct, you can get all sorts of eye wear. From prescription glasses, sunglasses to RX sunglasses and contacts. All popular brands of eyeglass and sunglasses are available here.

Brands such as RayBan, Oakley, Versace, Coach and many more can be availed here. For sunglasses you have aviators, cats eye, bifocal and a lot of different styles. For most eyewear you get a warranty for free!

All their products are available for men, women and kids. For contacts you have famous brands such as Acuvue, Fresh Look, Pure Vision, etc. You would be spoilt for choice if you look at their products list.

Frames Direct Pricing

Prices here are truly discounted. The reason is because they directly source frames from the brand manufacturers.

Frames from well-known brands such as Prada, Gucci, Michael Kors start from $40 and can jump to $200+. Which is actually really cheap compared to prices at stores like Lenscrafters. Lenses aren’t cheap, let’s face it with all the coating and powers.

But here, the cost is just shy of $40 with all the features! They also have price matching where you get to lower prices if you see similar products elsewhere. And they constantly have sales so there’s no chance of complaining about prices.

Frames Direct Order Process

Order process is very simple. All you have to do is log into Frames Direct website and search for your desired frames. You can look into their videos on how to find the correct shape for your face.

You can then scan and add in your prescription to adjust and make new lenses. not only that, You can ask for opinions on what lens would be best for you. After one of the opticians confirms with you, all you need to do is sit back and relax.

You will have your orders shipped in no time. Yes, you can do this all by sitting behind your desk at home.

Frames Direct Shipping

Frames Direct has a few options for you to choose from. You can get free shipping as standard for all kinds of frames, sunglasses and contacts. Even applies to frames without lenses.

It takes about 3-11 business days and is only applicable within the USA. For express and expedited shipping you get to pay from $4.95 to $17.95 depending on your product. Delivery is quicker for express shipping which is around 1-6 days.

For international users, there is a helpful guide on their shipping info page. You can enter your designated country and they will show you the rate for shipping. You can check for the info even if you haven’t made any purchase.

Frames Direct Refund

You get to return and exchange your frames and lens within 30 days at Frames Direct. They allow you to make one free exchange the first time. All returns must be in original packaging and shipping cost must come out of your pockets.

Since it’s impossible to sell returned prescribed lenses to someone else, they do have some conditions. They will dock around 10% for restocking and 50% if lenses were prescribed.

If everything is deemed satisfactory, you most definitely get your returns within 11 days at most.

Feedback on Frames Direct

Just like you guys, I also depend on other people’s reviews. Hence, I painstakingly went through hundreds of them to find out the truth.

According to Trustpilot, over 24000+ reviews have managed to rate it as almost 5 stars! Frames Direct is that good. Most have said the site is easy to navigate and order processing is simple.

Majority are happy with their designer frames and were satisfied with the high quality lens. A tiny portion of the people complained about delayed shipping and refunds. But it’s understandable if you have been running a company for years.

Frames Direct Alternatives

For eyeglass wearers, there are other alternatives similar to Frames Direct.

GlassesUSA: Very similar to Frames Direct, GlassesUSA is also known to sell designer eyewear at affordable prices. Check out my review to know if it fits your bill.

Warby Parker: With more affordable options, Warby Parker is a worthy competitor of Frames Direct. You can buy both online and from their stores across the USA.

Frequently Asked Questions (FAQs)

Q1# How do I contact Frames Direct?

Ans: You can visit their website and under contact info is the number for customer service. You have the option of speaking to one of their opticians for any concern

Q2# How do I choose lenses at Frames Direct?

Ans: They have a number of options with explanations of each. You can read more on their site to find out which is best for your needs. You can even contact one of their opticians to ask for advice.

Q3# Can I order just a lens at Frames Direct?

Ans: Yes, you absolutely can! But you need to send in your frame before they can cut out the exact size of lens. Also you need to talk with one of their opticians before sending in your frame.


Frames Direct is truly a remarkable website. With so many options and no fear of emptying out your pockets, I realize why it’s so popular.

I hope this review was able to shed light on the question of ‘Is Frames Direct legit?’ I think every glass wearer should look into Frames Direct. it doesn’t hurt that you can shop your favorite branded eye frames at minimal cost.

So what are you waiting for?

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